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VSN IN THE MEDIA

VSN Strategies and its founder James Tenser are frequently interviewed in the trade and general media on topics related to their expertise. Members of the press are invited to contact us with inquiries 520-797-4314.

May 12, 2010 - The Noble New: "Leveraging Business Social Media"

May 7, 2010 - Frozen & Dairy Buyer: "Got In-Store Execution?"

April 27, 2010 - Fresno Bee: "Sierra Vista Mall may host first Gottschalk store"

April 26, 2010 - Fresno Bee: "Former CEO plans Gottschalk store comeback"

March, 2010 - About.com: "College Degree Is Essential For the Best Retail Headquarters and Operations Jobs"

June 19, 2009 - The Packer: "2D bar codes put marketing messages at shoppers' fingertips"

May 1, 2009 - Journal of Trading Partner Practices: "RFID Put on Display at Walgreens"

Apr. 3, 2009 - Top Retailing (China): "Media Follows Consumers Outside the Home"

Mar. 1, 2009 - Shopper Marketing: "The State of Digital Signage" (Flash req'd.)

Dec. 1, 2008 - FBJohnston.com: "Make Your POP Pennies Count!"

Nov. 15, 2008 - The Modesto Bee: "Flagging economy couldn't halt Modesto mall expansion"

Oct. 23, 2008 - The Fresno Bee: "Gottschalks regroups: Fresno chain opens a new, smaller type of store in Bend, Ore."

Oct. 13, 2008 - SupermarketNews: "Wal-Mart Launches Entry in Small-Format Fray"

Aug. 14, 2008 - Storefront Backtalk: "Nine West Joins The Item-Level RFID Trial Club. But Will It Graduate?"

Aug. 10, 2008 - Atlanta Journal-Constitution: "The 25-year scavenger hunt"

July 30, 2008 - Sixteen:Nine: "Industry experts weigh in on Wal-Mart TV 2.0"

May 15, 2008 - eWeek: "Frevvo Enables Dynamic Web Applications"

May 14, 2008 - Retail Touchpoints: "FMI Report: Consumers Making Fewer Trips, Grocers Push Loyalty"

Apr. 8, 2008 - Forbes.com: "Retailers: Back To Basics Online"

Apr. 1, 2008 - MediaPost: "Tesco's Halted March: Whistling Past The Graveyard?"

Feb. 21, 2008 - eWeek: "Referral Marketing Goes Digital"

Jan. 30, 2008 - Supply Chain Digest: "Out-of-Stocks Cost Retailers $93 Billion"

Sep. 23, 2007 - Integrated Retailing: "How did the Brain Trust Panelists Respond?"

May 23, 2007 - Florida Press e-Bulletin: "Coupons, Inc. Buys Newspaper Chains' Online Coupon Venture"

May 16, 2007 - MediaPost: "Coupons, Inc. Buys Newspaper Chains' Online Coupon Venture"

Feb. 6, 2007 - Boston Globe: "Stores' customer data 'pot of gold' for thieves"

Dec. 3, 2004 - Competitive Intelligence: "Target vs. the Salvation Army: Consumer Backlash Coming?"

Dec. 2, 2004 - Associated Press/MSNBC: "Target may face backlash over Salvation Army call"

Aug. 4, 2004 - Chicago Tribune: "Apparel Missteps Take Toll at Sears"

Aug. 4, 2004 - Los Angeles Times: "Apparel Missteps Take Toll at Sears"

Feb. 17, 2004 - eWeek: "Fresh Direct Ready to Deliver"

Oct. 25, 2003 - Los Angeles Times: "A Pickup in Deliveries"

Nov. 10, 2002 - PR Web: "Dot-Cons Debunked: Author/Consultant Spotlights Hidden Realities of Online Retail"

June 1, 2002 - MultiChannel Merchant: "Guts and Online Glory"

Feb. 1, 2002 - IndustryWeek: "Beyond Bells & Whistles"

Feb. 1, 2002 - IndustryWeek: "Privacy Issues"

Sept. 1, 2001: - Supply Chain Technology News: "Inside Supply Chains: Direct-to-Consumer" (.pdf)

July 10, 2001: - About.com: "The Demise of Webvan - What Went Wrong?"

June 11, 2001: - Econosystems: "Profitability Prevails on the Net"

Apr. 6, 2001: - The Denver Post: "KBKids.com still in the game"

Sept. 29, 2000: - Boston Business Journal: "E-tailers Move To Keep Grinch Off The Internet"

Mar. 20, 2000: - Drug Store News: "Virtual Drug Stores Start To Click"

Dec. 6, 1999: - Business Week: "You Can Survive Online Shopping"

June 4, 1999: - ZD Net: "Wal-Mart vs. Amazon: The Fight Begins" (Japanese)

July 1, 1999: - PROMO: "Retail-tainment Tonight"

April, 1999: - Business 2.0: "Damaged Goods"

Nov. 11, 1996: - Brand Marketing: "Stores drive direct marketing demand"

Undated: - Kiplingers: "Six Secrets for Club Shopping Success"

COLUMN•ONE
Published articles and commentary by James Tenser. (Continued from the Home page.)

BrainTrust Query:
Is Social Media for Business an Oxymoron? Read at RetailWire.com

BrainTrust Query:
How are increased border security measures on merchandise shipments affecting U.S. consumers? Read at RetailWire.com

"The New Accountability"
Cell phones, Web portals and other technologies are changing the way in-store merchandising services get done. Feature article for SN BrandMarketing, 2008-12-01. Download .pdf

Trade Relations:
What's behind Procter & Gamble's move to pay-for-performance? Read at CPGmatters.com

"The Buck Starts Here"
In-Store Implementation is a call for industrywide action to, once and for all, assure the best laid merchandising and marketing plans don't die at the receiving dock. Commentary with Dr. Brian Harris for Progressive Grocer, 2008-05-01. Download .pdf

"Shopper Media Survey"
In-Store GRPs are Good, But ROI is Better. Feature article summarizing VSN Retailativity Survey of Shopper Media Practices and Trends for Marketing@Retail, 2006-02-01. Download .pdf

"Category Management 2.0"
Before progress can continue, it’s time for retail action to catch up to the consumer insights and analytics. Commentary for Progressive Grocer, 2006-11-15. Download .pdf

"Changing Cultures"
Corporate Social Responsibility is growing as marketers prove adept at doing good by doing good business. Special Report for Advertising Age, 2006-06-12. Download .pdf

"The Big Payoff"
Customer retention is the mantra, but loyalty marketers quickly appreciate you have to win them and keep winning them over and over. Special Report for Advertising Age, 2006-03-20. Download .pdf

"New Old Won't Go Quietly"
In the good old days, life began at 40. Today's older baby boomers are challenging that cliche. Special Report for Advertising Age, 2006-01-02. Download .pdf

"Ageless Aging of Boom-X"
Call it the hidden generation gap. The world view of younger baby boomers, born from the mid- to late 1950s through the mid-'60s, may not be quite as hopeful and confident as their protest-marching, idealistic older siblings. Special Report for Advertising Age, 2006-01-02. Download .pdf

"Cards play their luxury hand right"
A bevy of perks holds sway as credit card power users have high expectations. Special Report for Advertising Age, 2004-09-13. Download .pdf





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